Accurate, enriched data is essential for sales and marketing teams trying to initiate powerful conversations, build engagement, prioritize accounts, and assess the ROI of campaigns. There are few things more frustrating for a sales or marketing team than looking at a CRM or marketing automation platform filled with half-complete records that are out of date, duplicates, or inaccurate. Most importantly though, using incorrect or incomplete records slow the process of sales outreach, and negatively affect the conversion rate.
That's the benefit of using a B2B data enrichment tool. Data enrichment tools will automatically enrich your leads and accounts with new and verified business data to ensure your team can always work with complete and up-to-date information. No matter if you're running ABM campaigns, qualifying inbound leads, or personalizing outreach via cold emails, enriched data can't be overlooked when trying to close more deals!
- Firmographics: industry, company size, revenue, and location
- Technographics: technologies and tools being utilized by a company
- Demographics: role, seniority, department, and job changes
- Intent data: signals of buying and in-market activity
With enriched data, sales and marketing can:
- Better route and score leads
- Personalize outreach with the correct job and company information
- Identify high-value accounts that are exhibiting intent
- Eliminate time wasted on incomplete or duplicate records
Best 10 B2B Data Enrichment Tools for 2025
1. ProspectLynk
ProspectLynk is a modern B2B data enrichment platform built for accuracy, compliance, and actionable insights. It enriches CRM and marketing automation records with verified firmographic, technographic, and intent data—helping teams engage the right buyers at the right time.
Unlike many tools that focus only on email or phone validation, ProspectLynk provides a 360-degree view of leads and accounts, including buying signals that help prioritize outreach. Its seamless CRM integrations and API access make it a flexible option for both SMBs and enterprise teams.
- Verified contact and company data enrichment
- Intent-driven insights for account prioritization
- Firmographic and technographic appending
- Real-time CRM and MAP integrations
- Compliance with GDPR and global regulations
2. ZoomInfo
ZoomInfo remains one of the largest B2B enrichment providers, offering real-time updates, AI-driven enrichment, and intent-based insights. Its ZoomInfo Copilot enables advanced routing and signal-based selling.
- Enrichment across contacts, companies, and intent fields
- AI-powered recommendations
- Dynamic updates to CRM workflows
- Massive proprietary database
3. Clearbit
Clearbit focuses on real-time enrichment for growth and marketing teams. It can instantly pull company and role data from an email or domain, making it ideal for personalization and segmentation.
- Real-time API enrichment
- 100+ firmographic and technographic fields
- Account identification for ABM
- Seamless Salesforce and HubSpot integration
4. Apollo.io
Apollo.io combines enrichment with sales engagement, making it a favorite among SDR teams. It provides verified emails, direct dials, and job change alerts.
- Enrichment of leads and net-new contacts
- Bulk enrichment from CSV or CRM sync
- Job change alerts
- Engagement and sequencing tools
5. Lusha
Lusha helps sales teams enrich CRM records with verified phone numbers, emails, and firmographic data, delivered via browser extension or direct CRM sync.
- Contact and account enrichment
- Real-time updates with Chrome extension
- API for custom workflows
- Verified business contact data
6. Cognism
Cognism emphasizes global compliance, making it a strong choice for teams targeting European markets. It provides GDPR-compliant enrichment with verified direct dials and intent signals.
- GDPR and CCPA-compliant enrichment
- Verified phone and email data
- Intent signals and technographics
- CRM and sales engagement integrations
7. LeadIQ
LeadIQ enriches contacts captured from LinkedIn and web sources, reducing manual entry while ensuring accurate records.
- Enrichment from LinkedIn capture
- Verified emails and phone numbers
- CRM sync for automated entry
- Change detection alerts
8. Seamless.AI
Seamless.AI provides real-time enrichment with email and phone number discovery. Popular among SDRs, it integrates into Salesforce, Outreach, and HubSpot.
- Real-time contact discovery
- Email and phone verification
- Chrome extension
- Sales platform integrations
9. People Data Labs (PDL)
PDL is a developer-focused enrichment platform offering powerful APIs for large-scale enrichment. Ideal for engineering and ops teams managing millions of records.
- API-first enrichment
- 150+ fields across contact and company data
- Large-scale batch enrichment
- Compliance and audit tools
10. Leadspace
Leadspace enriches and unifies data across multiple providers with Customer Data Platform (CDP) functionality, making it popular with enterprise teams.
- Multi-source enrichment and validation
- Predictive scoring and segmentation
- Unified records across systems
- Salesforce and Marketo integrations
11. Demandbase
Demandbase enriches company records with firmographic, technographic, and intent data for ABM-focused marketing. It helps sales prioritize in-market accounts.
- Account-based enrichment
- AI-driven prioritization
- Intent signals and buying triggers
- Deep ABM integrations
In 2025, B2B data enrichment isn’t optional—it’s essential. From ZoomInfo’s massive database to Clearbit’s real-time enrichment and Cognism’s compliance-first approach, the right tool can transform your go-to-market motion.
If you’re looking for a modern, accurate, and intent-driven enrichment solution, ProspectLynk is a standout choice. By delivering verified data and actionable insights directly into your CRM, ProspectLynk ensures your sales and marketing teams spend less time cleaning data—and more time driving revenue.