At the core of most modern marketing and sales operations are customer relationship management (CRM) systems, which capture leads, track customer interactions, automate campaigns, and measure performance while delivering a seamless customer experience.
Although HubSpot CRM is one of the most popular options due to its marketing automation, sales pipelines, and inbound methodology, it may not be the best fit for every organization, as some may find it costly as they scale, others may require more in-depth customization, and many prefer different pricing models or feature flexibility.
What is a CRM for Marketing?
A marketing CRM is software that allows businesses to manage customer data, cultivate leads, and automate campaigns, connecting sales and marketing activities to run targeted campaigns, track engagement, and measure return on investment.
Today, CRM platforms are integrated with marketing automation, email campaigns, and analytics to provide a complete view of the customer journey.
Why Consider HubSpot Alternatives?
While HubSpot is powerful, businesses often seek alternatives due to:
- Pricing: Costs rise significantly as contacts, users, and features scale.
- Customization: Some teams need more flexible workflows and reporting.
- Specialization: Certain industries require niche solutions (e.g., eCommerce, SaaS).
- Integrations: Businesses may prefer CRMs that integrate better with their existing tech stack.
Key Features to Look for in a HubSpot Alternative
When choosing a CRM for marketing, look for:
- Marketing automation (email campaigns, workflows, lead nurturing)
- Lead and contact management
- Custom reporting and analytics
- Integration with sales & marketing tools
- Scalability and pricing flexibility
- Customer segmentation and personalization
- AI-powered insights
Top 10 HubSpot Alternatives CRM for Marketing in 2025
1. Salesforce CRM
Salesforce remains the global leader in CRM, offering unmatched customization, scalability, and integrations. Its Marketing Cloud supports advanced automation, segmentation, and campaign personalization.
Key Features:
- Advanced marketing automation
- AI-driven insights with Einstein
- Extensive third-party integrations
- Highly customizable dashboards and workflows
2. Zoho CRM
Zoho CRM is popular among SMBs for its affordability and ease of use. It includes marketing automation, lead scoring, and AI tools at a fraction of the cost of HubSpot.
Key Features:
- Affordable pricing
- Omnichannel marketing
- Workflow automation
- Zia AI for sales and marketing predictions
3. ActiveCampaign
ActiveCampaign combines CRM, email marketing, and automation into one platform. It’s known for powerful customer journeys and segmentation tools.
Key Features:
- Marketing automation & email sequences
- Dynamic customer journeys
- Lead scoring
- eCommerce and CRM integrations
4. Freshsales (by Freshworks)
Freshsales offers a simple, intuitive CRM with marketing automation. It’s ideal for SMBs that want ease of use without sacrificing features.
Key Features:
- Built-in email and automation
- AI-driven lead scoring
- Multi-channel engagement
- Affordable plans
5. Insightly
Insightly bridges marketing and project management. It offers CRM with marketing automation, campaign tracking, and lead nurturing in one.
Key Features:
- Unified CRM and project management
- Campaign automation
- Detailed customer journey mapping
- Strong analytics
6. Keap (formerly Infusionsoft)
Keap is designed for entrepreneurs and SMBs who need CRM plus marketing automation. It excels at email marketing, lead nurturing, and payment integrations.
Key Features:
- Email & SMS campaigns
- Automated workflows
- Payment and eCommerce integrations
- Lead capture and pipeline management
7. Pipedrive
Pipedrive is primarily a sales CRM, but with add-ons and integrations, it serves marketing teams too. Its visual pipelines and automation tools help teams stay organized.
Key Features:
- Visual sales and marketing pipelines
- Workflow automation
- Email tracking & campaign tools
- Easy-to-use interface
8. EngageBay
EngageBay is an all-in-one CRM built for SMBs, offering sales, marketing, and customer service in one platform. It’s an affordable alternative to HubSpot.
Key Features:
- Marketing automation & email sequences
- CRM and helpdesk in one
- Lead scoring & segmentation
- Cost-effective pricing
9. Nutshell
Nutshell focuses on simplicity and marketing automation. It’s great for teams that want powerful campaign management with easy adoption.
Key Features:
- Built-in marketing automation
- Email campaigns
- Analytics & reporting dashboards
- Strong SMB focus
10. Microsoft Dynamics 365
Microsoft Dynamics offers enterprise-grade CRM and marketing automation with seamless integration into Microsoft products.
Key Features:
- AI-driven insights
- Advanced campaign automation
- Enterprise scalability
- Microsoft ecosystem integrations (Outlook, Teams, etc.)
HubSpot is an industry leader, but it’s not the only choice. From Salesforce’s enterprise power to Zoho’s affordability and EngageBay’s all-in-one model, there are plenty of CRMs that can match your marketing needs.
When evaluating alternatives, consider your team size, budget, and required features. Whether you want advanced automation, affordable pricing, or deeper customization, these 10 HubSpot alternatives CRM for marketing in 2025 provide excellent options to boost your growth.