6sense has long been a leader in the account-based marketing (ABM) and revenue intelligence space. However, as businesses evolve and seek more tailored solutions, several alternatives have emerged in 2025 that offer specialized features, better usability, and cost-effective pricing. This guide explores the top 10 6sense competitors and alternatives, including ProspectLynk, to help you find the best fit for your sales and marketing needs.
1. ProspectLynk
Best for: High-quality B2B lead generation and data enrichment
Key Features:
Custom Prospect Lists: Tailored leads based on your ideal buyer persona and market segment.
Verified Data: Clean, reliable contact data that boosts response rates and shortens your sales cycle.
CRM Data Entry & Management: Meticulous CRM data entry and cleansing services to maintain data integrity.
LinkedIn Data Mining & Marketing: Identify potential prospects and execute targeted outreach campaigns.
Salesforce Data Entry Services: Populate your CRM with clean, enriched, and validated data.
ProspectLynk specializes in B2B lead generation and data research, delivering accurate, targeted leads with enriched data to help your sales team close more deals faster. (ProspectLynk)
2. Demandbase
Best for: Enterprise-level ABM with AI-driven insights
Key Features:
AI-Powered Account Identification: Utilizes artificial intelligence to identify high-value accounts.
Comprehensive Data Integration: Integrates firmographic, technographic, and intent data for a holistic view.
Personalized Advertising: Delivers targeted ads to key decision-makers.
CRM Integration: Seamless integration with major CRM platforms for streamlined workflows.
Demandbase offers a suite of tools to identify, target, and engage high-value accounts, making it a strong alternative for enterprise teams seeking robust ABM capabilities. (DemandBase)
3. ZoomInfo
Best for: Comprehensive B2B contact database and sales intelligence
Key Features:
Extensive Contact Database: Access to a vast database of B2B contacts and companies.
Real-Time Data Updates: Ensures that your contact information is always up-to-date.
Advanced Search Filters: Allows for precise targeting based on various criteria.
CRM Integration: Easily integrates with CRM systems to enhance sales workflows.
ZoomInfo provides real-time updates and AI-driven enrichment, making it a valuable tool for sales teams seeking accurate and timely contact information. (ZoomInfo)
4. RollWorks
Best for: Mid-market teams implementing ABM strategies
Key Features:
Account Identification: Identifies and targets high-value accounts.
Multi-Channel Engagement: Engages prospects across various channels including email, display ads, and social media.
Sales Insights: Provides insights into prospect behavior to inform sales strategies.
CRM Integration: Seamless integration with CRM systems for efficient workflow management.
RollWorks offers a comprehensive ABM platform tailored for mid-market teams, providing tools to identify, engage, and convert high-value accounts. (RollWorks)
5. Apollo.io
Best for: Sales engagement and prospecting
Key Features:
Lead Enrichment: Provides enriched lead data to enhance prospecting efforts.
Sales Engagement Tools: Offers tools for email sequencing and follow-ups.
CRM Integration: Integrates with CRM systems to streamline sales processes.
Real-Time Alerts: Notifies sales teams of important prospect activities.
Apollo.io combines lead enrichment with sales engagement tools, making it a valuable platform for sales teams looking to enhance their prospecting efforts. (Apollo.io)
6. Clearbit
Best for: Real-time data enrichment and segmentation
Key Features:
Real-Time API Enrichment: Instantly enriches lead data through API integrations.
Advanced Segmentation: Allows for detailed segmentation based on various criteria.
CRM Integration: Seamless integration with CRM platforms for efficient data management.
Account Identification: Identifies accounts that are a good fit for your products or services.
Clearbit specializes in real-time data enrichment, providing sales and marketing teams with the tools needed for precise targeting and segmentation. (Clearbit)
7. Bombora
Best for: Intent data and behavioral insights
Key Features:
Intent Data: Provides insights into prospect intent based on online behavior.
Behavioral Tracking: Tracks prospect behavior to inform sales strategies.
CRM Integration: Integrates with CRM systems to enhance sales workflows.
Custom Alerts: Sets up alerts for specific prospect activities.
Bombora offers intent data and behavioral insights, helping sales teams identify prospects who are actively researching solutions similar to yours. (Bombora)
8. Lusha
Best for: Contact data enrichment and prospecting
Key Features:
Contact Enrichment: Enriches contact data with verified phone numbers and emails.
CRM Integration: Seamless integration with CRM platforms for efficient data management.
Real-Time Updates: Provides real-time updates to ensure data accuracy.
Browser Extension: Offers a browser extension for quick data enrichment.
Lusha helps sales teams enrich contact records with verified data, enhancing prospecting efforts and improving outreach effectiveness. (Lusha)
9. Cognism
Best for: Global compliance and data enrichment
Key Features:
GDPR and CCPA-Compliant Data: Ensures data compliance with global regulations.
Verified Contact Data: Provides verified phone numbers and emails.
Intent Signals: Offers intent signals to identify prospects showing interest.
CRM Integration: Integrates with CRM systems for streamlined workflows.
Cognism emphasizes global compliance, making it a strong choice for teams targeting European markets. (Cognism)
10. LeadIQ
Best for: LinkedIn-based prospecting and CRM integration
Key Features:
LinkedIn Capture: Captures lead data directly from LinkedIn.
CRM Integration: Integrates with CRM systems to streamline data entry.
Change Detection Alerts: Notifies teams of changes in prospect information.
Team Collaboration: Allows teams to share prospect lists and insights.
LeadIQ specializes in capturing lead data from LinkedIn and integrating it into CRM systems, enhancing prospecting efficiency. (LeadIQ)
Conclusion
While 6sense remains a powerful platform for ABM and revenue intelligence, the alternatives listed above offer specialized features that may better suit your organization's specific needs. Whether you're seeking high-quality lead generation, real-time data enrichment, or global compliance, there's a solution tailored for you. ProspectLynk, in particular, stands out for its focus on verified data and custom-built prospect lists, making it a valuable tool for sales and marketing teams aiming to connect with the right people at the right time.
For a deeper dive into how ProspectLynk can enhance your lead generation and data enrichment efforts, visit ProspectLynk.